In February 2012, Singapore Police Force is still going strong, having increased their fan base by 7.72% from 190,558 Fans in January to 205,269 Fans this month. The page overtook Blackberry Singapore which grew by 0.25% from January to reach 194,095 Fans.
Other than Blackberry Singapore, the only other consumer electronics brand that made it to the Top 25 is Sony Singapore. Ranked at 23, the page has 73,177 Fans.
With only 2 consumer electronics brand making it to the Top 25, we see a huge potential for such pages to grow and to engage with the target audience. Let’s take a look at how the top 3 consumer electronics brands in Singapore are doing on Facebook.
Other than Blackberry Singapore and Sony Singapore, the third largest consumer electronics page on Facebook is Sony Ericsson – Singapore with 52,505 Fans.
Blackberry Singapore has been enjoying strong growth in the past year. In May 2011 alone, it garnered 9,631 new Likes. Sony Singapore experienced a sharp growth around July 2011 and increased their Fan base to more than 50,000 over the next two months. This could be attributed to an aggressive ad campaign on Facebook. As for Sony Ericsson – Singapore, the page growth has been rather steady, hovering between 368 and 5,877 new Likes each month.
Overall, Sony Ericsson – Singapore has a higher Engagement Rate than the other two pages but it has dropped in the past few months. This could be due to the fact that they disabled the ability for Fans to post on their Wall.
To see the full ranking of Singapore’s Top 25 pages, please visit our page on Facebook at www.facebook.com/ihubmedia.
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Tags: analytics, brand engagement, Facebook Pages, ihub Analytics
