So what does being socially-devoted mean?
There are many brands that are already using different social media platforms to interact with their fans and followers, but what does it really mean to be “socially devoted”?
The evolution of response-rate on Twitter over the past year
One of the top social media platforms that help brands become socially devoted is Twitter. Brands on this platform have been adapting to changes in the social media industry. The numbers of users have been increasing continuously and so are their queries. The top socially devoted brands try their best to response accordingly.
Socially-devoted industries on Twitter by response rate
Compared to last year, response rate on Twitter increased for Airlines and Finance brands. The Telecom industry still remains on the top 3 even with the 1.4% decrease in response rate.
In relation to this, the top 10 most customer oriented brands on Twitter based on their response rate and response time are:
Most of Twitter’s top brands are from the airline and telco industries. But why do you think Tesco’s customer service overtakes the rest even if it’s in the FMCG industry?
Credits : SocialBakers • Business Insider
ihub Media is Asia’s Leading 360 Social Media Agency.