Youtube Drives Online Video Advertising Market
Video ads continue to take the lead in advertising trends, and digital advertising sees continued growth as more companies begin turning to video as a way to increase their online presence. With users shifting from traditional TV to online viewing, YouTube will become the leading platform for video content in Internet marketing.
Mobile Devices As Sources of Video Consumption
More and more users become wired through smart connected devices such as phones, tablets, and notebook PCs, and online video advertising has seen immense growth in mobile video viewing by up to 300% in the past year. According to eMarketer, mobile video will account for much of the growth in digital ad video spending, as opposed to desktop-based digital video spending. Internet marketing will start shifting towards mobile ads, and video content will be one of the most effective ways to reach users.
In addition, mobile devices accounted for over 10% of online video consumption in the first quarter of 2013. Users become more wired to video content with their smart devices, and unlike traditional media, they are free to pick the content they view. With more smart devices reaching the hands of consumers, usually more than one per user, video ads are seen to drive the demand for online video content as a top choice for Internet marketing.
Consumer Behaviour Supports Online Video Spending
Companies are shifting towards video ads, allotting more resources for digital campaigns instead of TV ads. Advertisers believe that going digital will improve the reach and effectiveness of their campaigns, so digital video ad spending is seen to increase at a greater pace.
Driven by mobile consumption, video content will continue to lead online advertising, and YouTube will serve the growth of online video ads as the leading platform for Internet marketing. More users enjoy the liberty of choosing the content they consume on the Internet, they are choosing online video content as opposed to traditional TV viewing.