How can you spread messages about science experiments and eco-technologies to the masses without sounding too technical?
Take a leaf out of Panasonic’s latest campaign on Facebook – The Sparks lab – and you just might find the answer.
The SPARKS lab is a highly intellectual team at the forefront of super-science, testing out various eco technologies of Panasonic.
Their Page on Facebook takes users behind the scenes in their top secret lab, where they can catch up on the amazing experiments and amazing side stories. Fans are also encouraged to share green innovations with one another.
The highlight of the campaign on Facebook boasts of their upcoming attempt to bring a snowman from Japan to the deserts in Bahrain. The 8,000km journey will take nearly 40 hours and The SPARKS lab will record the journey on Twitter and Facebook.
The team behind SPARKS lab has also successfully personified the Page as a fun-loving, young character. Take a look at the interesting conversation between The SPARKS lab and Fans below and at the page itself!