Last night, Facebook announced a series of changes, additions and updates to their product during the Facebook Marketing Conference. Here, we highlight some of the main changes so you can get up to speed quickly.
Timeline for Pages
The long awaited Timeline will be coming to Pages on 30 March 2012. All Page admins can begin to preview and create content for their Pages from today onwards. The Timeline emphasizes imagery and visual elements, providing the opportunity for brands to create Pages powered by attractive photos and videos.
Some of the main changes include:
The Cover Photo
This 825×315 pixel photo will give Page admins the chance to convey their brand message visually. Do note that images cannot include price or purchase information, contact info, calls to action or references to Facebook features such as Like or Share. Pages also cannot add images that use arrows or text to direct people to visit tabs.
Page admins can now add milestones and choose to make featured posts larger than others, or to hide posts without deleting them.
The Pinned Post capability also allows admins to keep one post “pinned” on the left-hand side of their Timeline for up to seven days. This will be especially crucial since you can’t set a Default Landing Page anymore.
The new administrator panel provides a snapshot of insights and fan activity, and allows admins to respond to messages quickly and easily.
Page tabs have now been moved right under the cover photo. App images can benefit from larger thumbnails (111×74 pixels) and app themselves can now be up to 810 pixels wide.
You can choose to feature up to 3 application tabs in addition to the Photos tab which cannot be removed.
Customer Service Box
Users can send private messages to the Page admin so that customer service issues can be dealt with directly rather than clogging up the Page.
To find out more about the new Facebook Pages, click here.
Page Insights Go Real Time
Previously, Page Insights had a two-day delay. Over the next few weeks, Page admins will have access to them in real time. This allows admins to track how their Posts perform each hour, which is increasingly crucial since these Posts will be featured in ads as well. Page admins can now tweak their messages and push them out via ads based on users’ response to their Posts.
Additionally, new data will be made available to admins such as most popular week, most popular city, most popular age group, new likes per week and weekly number of people talking about the page.
Facebook will be scraping Check-in Deals and in its place, will introduce Offers.
Offers are virtual vouchers that can be created by Page admins. Users simply click on the offer and Facebook will send the voucher to their emails. Users can then use these vouchers at the brand’s store or make an online purchase.
When users claim an offer, a story will be published on their timeline and friends can see it in their News Feed.
Page admins who want to promote the offer beyond their Fans can use Sponsored Stories to spread the word.
For more information about Offers, visit Facebook’s help centre here.
Premium on Facebook
Premium on Facebook replaces Premium Engagement Ads such as Like Ads, Event Ads and Poll Ads. All ads on Facebook will now begin as content posted to a Page. You no longer need to create separate Facebook ad copy.
For someone not connected to your Page, your story will appear on the right-hand side of users’ homepage as an ad.
For your Fans, your story will appear as a Sponsored Story on the right-hand side and it can also appear in News Feeds on both desktop and mobile.
People can ‘Like’ and engage with your Page content anywhere, whether on the Page post or in the ads.
A new ad placement was also introduced on the logout page.
For more information about Premium on Facebook, click here.
Reach Generator guarantees that Pages will reach up to 75% of all their Fans each month and up to 50% of Fans each week. Fans will see advertisers’ messages as a sponsored story on the right-hand side of their homepage or in their News Feed on their desktop or mobile.
For more information about Reach Generator, click here.