Google and Facebook have struck up a partnership, allowing the former to sell Facebook’s ad inventory via its DoubleClick Bid Manager, a real-time bidding system. Marketers will soon be able to buy inventory from Facebook’s Ad Exchange (FBX) on the platform.
Just how powerful is Facebook’s News Feed? According to Justin Lafferty’s post here, one of the alpha testers of Facebook Exchange (FBX) retargeted News Feed ads, Nanigans, says that advertising in the site’s primary feature increased return on investment (ROI) by 197 percent, compared to the right sidebar.
Nanigans shared the results of their early test with FBX in the News Feed. Previously, ads based on users’ browsing data outside of Facebook could only be placed in the right sidebar. However, the returns on these kinds of ads are generally disappointing, as many users either ignore them or use ad-blocking technology to remove them completely.
Being able to use retargeted ads in the News Feed, where the most time is spent on Facebook and where ads can be hidden after they’re seen but not blocked initially, apparently leads to greater returns. According to Nanigans, ROI on retargeted News Feed ads increased 197 percent compared with the sidebar.
Additionally, retargeting ads through FBX in the News Feed led to a 17.1-times higher clickthrough rate and 48 percent lower cost-per-click.
ihub Media is Asia’s leading 360 Social Media Agency.
Thinking of generating a higher engagement and acquiring more likes on your Facebook page? A good way to do this is via a Facebook Application. Introducing a complete the sentence library app powered by ihub Media. ihub Media is a Facebook Preferred Marketing Developer in Apps.
This easy to use Facebook app allows a user to not only participate in a competition, but also vote for other entries. A Facebook App is a great way to increase a Brand’s social presence on Facebook. It leverages marketing potential and allows Brands to post on the user’s wall, tapping into the user’s contacts, which is one of the greatest advantages over a Facebook Page. It also allows outbound linking (see Kaplan Singapore’s Caption It! Example below) in a creative way.
Check out a few screenshots of Kaplan Singapore’s New Facebook App below.
Join the Kaplan Caption It! contest and stand to win more than $3000 worth of shopping vouchers!
Do you have a Facebook page? Has your Facebook Page growth stalled lately? Now would be a good time to examine your Facebook activities to see what worked and what did not!
Being king of all social media platforms, Facebook should be one of the top one or two platforms that you engage and optimise in. If you are a Marketer, Brand Manager or owner of your own business, you should develop a strategy to get those ‘likes’ for your page and ensure that you achieve your social presence.
In this article, we will be outlining plenty of ideas on how to develop a great Facebook Strategy and tactics on getting those ‘likes’ for your Facebook page.
So read on and get those ‘likes’!
Content is King
Original content is what will get people to share your content and your Page name will follow along with it. Content and Page Engagement always goes hand in hand. Think of new ways to add original photos as part of your content. It could be a behind the scenes screetshot, hot tip or even an inspirational quote to a photo. Here are some good examples that we’ve put together for Pringles Japan.
Run a Facebook Ad Campaign
Facebook Ads help to scale your page to a much bigger audience. They have been vital in gaining Facebook likes for our Clients and growing Fans at a massive scale.
Read our previous article on Understanding the different Facebook Ads and which would suit you best.
Host a Facebook App on your Page
We say if you don’t have a Facebook Application, you have disappeared from the social media presence. A Facebook App would generate engagement and harvest the social relationship that you want with your fans. It also allows marketing potential where you can post in the wall of users who are using a particular Facebook App. This is the biggest advantage over a Facebook Page. Check out a few of our favourite Facebook App case studies below:
Putting a like box on your website
As the name suggests, this would increase traffic to your Facebook page (see our website for an example!) as it makes it easy for people to ‘like’ your Facebook page without even visiting it. Your blog visitors might just like your page right there whilst reading your blog post.
So there you go a few handy tips that would get you those ‘likes’ on your Facebook Page. Look forward to hearing about your success and tactics in the comments below.
ihub Media is a Facebook Preferred Marketing Developer in Apps.
Advertisers are constantly finding themselves equipped with new ways to reach their target audiences with Facebook regularly updating their ad business units. Terms like Page Post Ads, Sponsored Stories, Sponsored Results and Marketplace Ads have become familiar yet there are still questions as to which ad would best suit a specific advertiser.
In this article, we will help you to understand the differences in Facebook Ads, what the ad units look like, who they can be shown to and what goals would be achieved.
Facebook Page post Ads
Page Post Ads begin as posts on a fan page but get additional paid distribution among fans, friends of fans, or non-fans within News Feed or the sidebar, as a result of creating campaigns in Facebook’s ad tool, Power Editor or API.
Page Post Ads can be:
- questions or
Unlike Sponsored Stories and Promoted Posts, these ads can be shown to anyone on Facebook, even if users are not connected to the page themselves or through a friend.
Promoted Posts are page posts that get additional paid reach in News Feed among fans and friends of fans as a result of using the page’s promote button.
Promoted Posts are similar to Page Post Ads because they originate as a piece of content on a page. The pricing structure is different as well. With Promoted Posts, page owners pay a flat rate to reach a given number of users. For Sponsored Stories, Page Post Ads and other Facebook ad types, advertisers pay per impression or per click.
Another difference between Promoted Posts and Page Post Ads is that Promoted Posts are only shown to a page’s existing fans, with an option to reach friends of fans as well. Page Post Ads have more flexibility in that they can reach non-fans or only friends of fans. Promoted Posts also do not have interest- or category-based targeting, which other Facebook ad types do.
Promoted Posts are good for driving engagement, offers, promotional events but are not so effective for fan acquisition.
Promoted Posts are shown exclusively in News Feed, both on desktop and mobile, whereas Sponsored Stories and Page Post Ads can be run in the sidebar.
Sponsored Stories are built around user activity. Advertisers simply pay to highlight an action that users have already taken on the social network or within a Facebook-connected app. That action is shown to a user’s friends, either in the sidebar or in News Feed. Sponsored Stories cannot be used to reach an audience that is not connected to the page or app through a friend.
Advertisers do not have any creative control over these ad types because they are generated from an organic user action. They might also include a page or app’s current profile photo.
The most common Sponsored Stories are “Page Like” stories, but advertisers can sponsor check-ins, offer claims, Likes on individual posts, or any custom Open Graph action.
Companies can also sponsor stories about when users share links from their domain. For example, when a user posts an Amazon link on Facebook, Amazon pays to show that story to more of a user’s friends, as seen to the right.
The goal of Sponsored Stories to get more users to take the same action that a friend has. The defining factor of Sponsored Stories to remember is that they are paid promotion of organic user activity.
Marketplace Ads are desktop sidebar advertisements, which include a headline, body copy and image. These ads can lead to a page or app on Facebook, as well as to third-party websites. Marketplace Ads are the only ads eligible for Facebook Exchange retargeting inventory.
Marketplace Ads that aren’t bought through the Facebook Exchange can include a call to action, such as a Like button or Use Now button, as well as social context about how many users Like a page or use an app.
Sponsored Results provide advertisers with the ability to embed ads in the list of typeahead results. Advertisers can create standard on-site ads (with a 70 character message) that lead to Facebook pages or apps (including custom tabs on their page). Ads can be targeted against Facebook entities, including Pages, Places, Apps, and subscribe-enabled users. Facebook users see the ad when the targeted entity appears in their search results.