ihub Media has recently launched McCafé Meet Up, a Facebook App that translates the McDonald’s brand of Marketing into a brilliant online advertising campaign which was conceptualized and planned by Leo Burnett Manila. McCafé Meet Up Facebook App is also mobile optimized and can be accessed via iOS, Android and tablet platforms.
The Facebook app presents you with this unique opportunity to listen, respond and connect with customers through their experiences at McCafé. While it speaks about friendship and strengthening bonds by sharing that much coveted cup, it also builds up the number of your Fans by encouraging users to like your Community Page before they can use the Facebook App. It makes use of a highly effective online engagement strategy via a customer rewards program while it taps into the user’s network of friends. The app keeps fans engaged by heightening the experience with a promotion that offers exciting prizes. McCafé Meet Up is sure to pulse on and take off strongly in the coming days.
If you are looking for the app, just type in McCafé Meet Up in the Facebook Search Bar. Or click here.
Here is how the app Looks like:
After you click on Enter, you will be prompted to Like the McDonald’s Fan Page. The Pop Up Window will also show you which among your friends have liked the Community Page. After liking the McDonald’s Page, you can either proceed to reading the mechanics or start inviting friends!
Mobile version below:
The app also has a Gallery of pictures of users who shared their brew stories at McCafé. So what’s your story?