The best form of recommendation is one you get from a friend – but this has always been difficult for marketers to plan and scale. With the introduction of Sponsored Stories, Facebook has provided a predictable way for marketers to surface word-of-mouth marketing, at scale.
Sponsored Stories are different from ads, and including them in your Premium Ad campaign amplifies the actions your target audience takes with your Premium Ads. No matter how many Fans you have, they are only a portion of the people you can reach on Facebook.
Sponsored Stories broadens your reach by allowing your fans to help their friends discover your brand and connect with your campaign objectives. This is a great opportunity for users on Facebook to engage with your brand in a powerful, authentic way and to increase the distribution of organic stories about your brand.
Different Types of Sponsored Stories
The types of organic stories that can be surfaced in Sponsored Stories include: Page Likes, Application interactions, Place check-ins and Page posts. Like Facebook Ads, Sponsored Stories are non-disruptive and respect people’s privacy settings.
- Page posts – Can be seen by fans of your page.
- Page connections – Can be seen by the friends of people who have connected to your page.
- Application stories – Can be seen by the friends of people who have connected to your app.
- Check-in stories – Can be seen by the friends of people who have checked-in to your Facebook Place.
How it works
- A person likes your Page, interacts with your application or checks-in to on of your locations.
- Normally, a story about this activity can be generated on their friends’ News Feeds, which their friends may or may not see.
- By including Sponsored Stories with your Facebook Ads campaign, this user’s friends can also see the story appear on the right-hand column.
- Like Premium Ads, Premium Sponsored Stories are served on a targeted user’s Home Page and Profile pages.
Sponsored Stories also support the content that your Facebook Page publishes to the people who like your Page. Some people who like your Page may not see your Page posts (status updates, videos, photos) in their NewsFeed. Sponsored Stories ensures that Fans see the content that your Page publishes.
To learn more about Sponsored Stories, check out the video here.
How to get started
Contact our sales representatives at firstname.lastname@example.org to find out how you can incorporate Sponsored Stories in your next Facebook campaign to engage and build deeper, long lasting relationships with people on Facebook.