Facebook announced today an upgrade to Pages aimed at helping brands manage communication, express themselves, and increase engagement. The layout of Pages are now the same as those of Profile Pages. The left-hand “Information” box has been replaced by what were previously tabs. Information about the Page has also been moved to the top of the page under the main title.
Starting today, Page admins will have new tools to manage their Page communication. Some of these include receiving notifications about fan activity, Like and comment on other Pages as their Page, having their own News Feed where they can engage with the latest and most important news from other Pages they like.
More Opportunities for Expression
Page can now give brands more ways to tell their stories with their fans by featuring their most recent experiences at the top of their Page or by highlighting other Pages they are connected with.
An “Everyone” filter on the Wall has been introduced to provide a new way for people to see the most interesting posts first. There’s also a place for people to discover the friends and interests they have common with your Page.
Changes to Marketplace Page Ads
When Page admins promote their pages through Marketplace Page ads, they can now point ads to a specific landing tab on their Page. This allows advertisers to run multiple ad campaigns for different tabs simultaneously. This setting will not override the Default landing page set by admins for users who land on their Page through sources other than Facebook ads.