Aside from keeping updated on sought-after LITE fares, Philippine airline Cebu Pacific gave fans a chance to win a trip to their dream destination. Where in the World is CEB? engaged everyone in a fun hunt for the cute airplane mascot.
CEB visited offices and universities in participating areas, and enjoyed photo ops with those who wanted to join the contest. With a single picture worth a free trip to anywhere in the world, participants flocked to Cebu Pacific’s fan page and sent in their travel wishes.
The campaign’s Facebook ads resulted in a surge of fans from different provinces in the Philippines. The lucky winners who got their free trips may be viewed here, and you can stay tuned for more exciting travel opportunities by liking Cebu Pacific’s page.
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Tags: brand engagement, Facebook Ads, Facebook Applications, Facebook Engagement Ads, Facebook Marketplace Ads, Facebook Pages
