How Can You Get 100,000 Fans for Your Facebook Public Profile?
Singapore, 30 June 2009 – The power of Facebook has garnered more than 100,000 Fans for Gary Chaw, a Malaysian singer, on his official Public Profile (www.facebook.com/GaryChaw) within a short period of time.
A Facebook campaign comprising a series of Homepage Video Fan Ads was launched in five countries – China, Hong Kong, Malaysia, Singapore and Taiwan – to promote Gary’s Public Profile. The results of the campaign have been outstanding with the Fan base of the Public Profile growing to more than 100,000 within two weeks.
George Foo, Chief Operating Officer of ihub Media – official sales partner of Facebook in Southeast Asia and Taiwan – attributes the success of the campaign to two factors.
“To keep Fans interested and engaged with your Public Profile, you need to keep the content fresh and constantly update them via your status. On top of that, you need to create awareness of your Public Profile with a media heavy campaign. The first seven days of launching a campaign on Facebook is crucial. You need to generate a substantial number of fans so that you can generate organic distribution of your content with social actions,” says George Foo.
From his experience in executing campaigns for clients such as Singapore’s Ministry of Community Development, Youth and Sports (MCYS), the Singapore Asian Youth Games Organising Committee (SAYGOC) and Tiger Beer Malaysia, George’s advice for marketers looking to run campaigns on Facebook is to set realistic expectations.
“Many brands think they can replicate the success of MCYS and SAYGOC just by creating a Public Profile on Facebook but most of the Profiles have less than 1,000 Fans after six months. It is a waste of precious resources to maintain a page with such a small audience. To grow a Facebook Public Profile organically without any marketing or promotion is almost improbable,” he said.
ihub Media is the official sales partner of Facebook. To advertise on Facebook, visit www.facebook.com/ihubmedia or email facebook_adsales@ihubmedia.com.
Win a trip to DreamWorks Animation When You Take part in N.E.mation! on Habbo
N.E.mation!, the national animation competition for youths, has launched an online campaign on Habbo. Simply form a team of three or four people and share why you care about Singapore, and stand a chance to win a trip to DreamWorks Animation.
For those who think they do not have a creative bone, get involved by taking part in a quiz, and you could be one of 50 lucky Habbos to win an Inspiration pack containing a Work Table and a Noticeboard.
Interactive Hub is the exclusive sales representative of Habbo. To advertise on Habbo, email adsales@interactivehub.com.
1st Asian Youth Games Singapore 2009 Celebrates Sportsmanship on Facebook
Singapore, 12 June 2009 – As part of a publicity campaign for the Asian Youth Games (AYG) Singapore 2009, the Singapore Asian Youth Games Organising Committee (SAYGOC) has launched a Facebook Public Profile (www.facebook.com/ayg2009) to bring the AYG closer to Singapore youths.
The inaugural AYG, which runs from 29 June to 7 July this year, is co-organised by the Singapore Sports Council and the Ministry of Education. The Games will feature nine sports – aquatics, athletics, bowling, FIBA 33 Basketball, beach volleyball, sailing, shooting, table tennis and football.
“Given the profile of the Facebook communities, it is only logical to leverage on Facebook to provide a dedicated AYG forum for Singapore youths to learn more about this landmark Games, to ‘register’ their support, if you will, for both this sporting milestone for Singapore, and for the participating athletes,” says SAYGOC spokesperson Ms Rhonda Koh, Director, Marketing Communications, Singapore Sports Council.
Together with the launch of the Public Profile, SAYGOC has initiated a contest to get Singapore youths to share photos of their best sporting moments. Fans of the Public Profile are encouraged to vote for their favourite photos and the winner with the most votes at the end of the contest period gets to win a HP Mini.
“We wanted to get youths involved in AYG. MEC strongly believes in Active Engagement for our clients’ communications and Facebook with its inherent characteristics of a social network is the ideal platform. Not only can youths learn about AYG, Facebook allowed us to rally support and thereby creating the excitement of the upcoming AYG,” says Jennifer Loke, Group Account Director, Mediaedge:cia.
The response towards the AYG Public Profile has been overwhelming. Within four hours of going live on Monday (8 June 2009), the Public Profile has attracted more than 1,000 users to become Fans in support of AYG. To date, more than 4,600 Facebook users have become Fans of the AYG Public Profile and the numbers are increasing by the minute.
“The media heavy-up approach of AYG is the key to building a large pool of Fans in such a short period of time. By promoting the Public Profile through “Become a Fan” Engagement Ads on Facebook, the job of creating awareness among users has become much simpler. Furthermore, with just one click on the ad, users can become Fans of the Public Profile without leaving their homepage,” says George Foo, Chief Operating Officer of ihub Media, the official sales partner of Facebook in Southeast Asia and Taiwan.
Interactive Advertising Bureau to be Established in Singapore
Singapore, June 9th 2009 – Leading digital advertising companies have come together to announce plans to form a Singapore-based Interactive Advertising Bureau.
Following agreement by a number of agencies, publishers and resellers of digital advertising in Singapore, the IAB is being established as a trade marketing association for the digital advertising industry. The association will be known as the ‘Interactive Advertising Bureau Southeast Asia; Singapore Chapter’, (may be shortened to ‘IAB SEA Singapore’ or ‘IAB’) and will represent local and regional interactive media owners, specialist interactive agencies and related businesses that have an interest in growing the local and regional market.
The IAB SEA Singapore’s goal will be to promote investment in interactive advertising, and it will seek to play a leading role in raising the profile, positive perception and growth of the industry in Singapore and throughout the region.
The IAB aims to represent a regional industry composed of market-leading interactive advertising companies offering world-class expertise. Its’ members vision is of an interactive industry that delivers 20% of all marketing expenditure by 2020.
The association is expected to focus on a number of key objectives. It will:
- Promote key messages that support the growth of interactive advertising investment
- Generate and disseminate research and thought leadership that effectively supports interactive advertising decision making
- Share best practices and improve efficiency of the industry through education and training
- Provide representation for members at events and forums
- Establish and promote the widespread acceptance of measurement guidelines and creative standards
- Promote consultation and cooperation within the digital advertising industry
- Act as a representative voice for the digital advertising industry
In furthering these objectives and ensuring that the interactive advertising industry in Southeast Asia is well represented and organised, IAB SEA Singapore will collaborate wherever possible with existing local country advertising industry associations, educational institutions and various government agencies within the region to establish and support other local chapters of the IAB.
IAB spokesperson, Nick Fawbert, announced “The IAB welcomes all members who are keen to get involved and passionate about developing the interactive industry in Southeast Asia”. Any company that is interested in playing a key role in shaping the strategy and structure of the association as a founder member should contact the IAB though the website: http://www.iab.sg or at admin@iab.sg before June 30th 2009.
Commenting on the plans, Michael Yap, Deputy CEO of the Media Development Authority of Singapore, said “We are heartened to see leading digital advertising companies taking the initiative to form an Interactive Advertising Bureau. This is a step in the right direction as we see the burgeoning of digital advertising taking place not just in Singapore, but in Southeast Asia as a whole. We look forward to the exciting initiatives to be rolled out by the IAB.“
Social Media Change The Travel Landscape
Recent research by Synovate across 10 global markets found that when choosing a hotel, the most popular method for potential travellers was to visit the hotel’s official website. Globally, 32 percent chose this option,while 18 per cent said they would visit an online hotel review site. This compares with just eight per cent who said they would go through a traditional travel agent.”This means that hotels that have a visible and appealing website is well-positioned to convert general interest and intent into actual bookings,” according to Steve Murphy, managing director of Synovate in Malaysia.
The rise of social media has also had an effect on the travel industry. Increasingly, travellers are visiting blogs, review sites and Facebook to research on their travel experiences. For this reason, many travel brands such as AirAsia and Tourism New Zealand are embracing social media.
Read full article here.
Join the Watsons You Awards on Windows Live Messenger and Hotmail
How YOUnique are you? In celebration of uniqueness and individuality, the Watsons You Awards has launched an online campaign on Windows Live Messenger and Hotmail. Show why you’re unique in any or all of its eight categories (Healthy Hair Award, Fit Figure Award, Flawless Face Award, Healthy Skin Award, Friendly Face Award (Female), Friendly Face Award (Male), Sunny Smiles Award and Sporty Physique Award) and stand to win fabulous prizes.
Click here to join now!
dLive Media is the authorised sales representative of Microsoft Advertising. To advertise with Microsoft Advertising, email adsales@dlivemedia.com.
Online Ad Spend Rivals TV
Online ad spend is nearing that spent on television commercials and could overtake its rival medium in the coming years, a new report claims.
Global Online Advertising Industry: An Analysis from Aarkstore Enterprise looks at global online ad spend and notes the trends in different countries worldwide.
In Canada, for example, internet marketing accounts for roughly a third of all expenditure on advertising.
However, the US is said to be the most well developed market for internet marketing worldwide.
Reporting rapid growth in the internet marketing sector, Aarkstore Enterprise suggests that the emergence of social networks in recent years has helped to buoy the industry.
Meanwhile, the UK leads alongside the “pan-European sector” and the Netherlands in terms of online ad spend by geography.
While rich media advertisements are noted as an emerging market, the report adds that 80 per cent of commercials are still served through classified ads, search and display.
Aarkstore Enterprise has previously published separate analyses of the advertising sectors specific to countries including the UK and US.
Social Media Proves a Hit for MCYS Campaign
The online component for the Ministry of Community Development, Youth and Sports (MCYS) and Leo Burnett’s ‘Funeral’ ad has recently concluded and the use of social media has proven to be a huge hit for the campaign.
A Facebook contest was organised to find Singapore’s ten most ‘Beautifully Imperfect’ couples and since its launch in early April, close to 14,000 people joined and the competition received more than 390 submissions.
Read full article here.
ihub Media is the official sales partner of Facebook. To advertise on Facebook, visit www.facebook.com/ihubmedia or email facebook_adsales@ihubmedia.com.
Online Consumption Habits Grow
The internet is the most popular media for business leaders and young people in Asia to consume, according to a new study from Synovate and Microsoft Advertising. The region’s affluent segment and business executives spend more than 37% of their media time on the internet, as compared to TV, newspapers and magazines.
Read full article here.
Learn and Share I.T. Tips with HP, Intel and Facebook
HP and Intel has launched an online campaign on Facebook with Homepage Integrated Ads to search for cool video entries that make I.T. skills fun and easy to learn.
All you have to do is come up with an interesting and creative short video (2 to 3 minutes) that shows a useful tip about computers in an entertaining way by 31 July 2009.
Winning entries will be featured in HP’s Online Learning Center. You stand to win an HP TouchSmart PC powered by Intel® Core™ 2 Duo Processor Technology, HP Mini 1000 powered by Intel® Atom™ processor and HP iPAQ 312 Travel Companion!
You can also win prizes by voting for your favourite video!
Click here to find out more.
ihub Media is the official sales partner of Facebook. To advertise on Facebook, visit www.facebook.com/ihubmedia or email facebook_adsales@ihubmedia.com.
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- How Can You Get 100,000 Fans for Your Facebook Public Profile?
- Win a trip to DreamWorks Animation When You Take part in N.E.mation! on Habbo
- 1st Asian Youth Games Singapore 2009 Celebrates Sportsmanship on Facebook
- Interactive Advertising Bureau to be Established in Singapore
- Social Media Change The Travel Landscape
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