Attract Reader’s Attention
If you are planning to have efficient internet marketing, you should always know how to attract your fans. Remember that your fans see your content on their newsfeed along with other brands so it better be eye-catching and an attention getter. Try to make them curious if you are posting articles that need clicks and traffic on your website. Use different calls to action that would help the fans know what to do to increase engagement such as “hit like”, “comment below”, “please support by”, “click here” and more.
Develop Good Content
Your content should always be on the trend to cope up with the fast paced world of internet marketing. You must be aware of what is the latest to be in sync with your fans interests. Find and share timely content that can make fans relate on a day to day basis. Internet marketing is about providing added information that could last up to 6-12 months. It should be highly useful and relevant. It could be about your brand, your company, your product, or anything related under the sun. You may use a different media types such as images, videos, links, apps, and status updates to show off your content.
Express with Emoticons
There are many studies and statistics about how engagement gets higher when you place emoticons. It allows the voice of your page be heard and felt with these emoticons. May it be a smiley, a wink, or a heart it definitely attracts attention as it is colourful and it breaks the monotonous look of the words on your status. Increasing engagement through Facebook internet marketing would get easier when you target the emotions of your fans and get them to relate with you and your brand.
Gain Insights from Facebook Data
Facebook internet marketing is always focused on learning and providing what your fans want and need in order to get a good feedback and a better engagement. Facebook helps you know how your content faired through the data they provide on Insights on your administrator pages. You should always take note not only of the likes, shares, and comments but also how it all faired compared the reach. Then adjust accordingly which post have better engagement and sooner or later you will get what most of your fans want.
Join the Conversation On-The-Go
A good Facebook administrator responds to their fans within a day. The Facebook mobile application can help you make sure their important queries are answered even though you are not on your desktop. Joining their conversation will help boost the engagement and would also help you learn more about your fans. As part of your internet marketing you should also note when your fans are online to be able to hype the community and continue on the conversation. You can also ask what are their interests to help you on your content creation or even make a survey or poll to know what they like and do not like.
Launch a Campaign
Competition on Facebook is very high as most of the top brands are already using this platform to get closer to their fans. You should observe what they are doing and apply successful strategies and adjust to make it better,. The most basic campaigns are seasonal promotions and discounts. But you can give out free products or make an engaging contest that would win them good prizes. Know what campaign is in line to your internet marketing that will be good for your Facebook page and would aim on giving back to your loyal fans.
Credit /s: socialmediaexaminer.com