Facebook has always been competitive—improving, rolling out changes, and providing a variety of tools for their users and clients. The last few weeks since April have been especially filled with these adjustments. To help you keep track of everything, here’s a summary of what’s new about the world’s favorite social networking site.
♦ Synchronized Email Addresses
For more consistency, @facebook.com email addresses have been updated to reflect the same name in vanity URLs. However, those who have already set their emails won’t be affected by this change, even if their page addresses are different.
If you haven’t claimed your personal and fanpage URLs yet, you may do so through this page.
♦ Bigger Profile Images
Profile pictures that once appeared as 125×125 pixels are now sized at 160×160 pixels. Aside from the size increase, profile pictures are now positioned at 23 pixels from the left and 210 pixels from the top of your 851×315 pixel cover photo. While this might not be an issue to some businesses, those whose cover pages are well-integrated with their avatars should take note or inform their designers.
♦ Page Insights Updated
At their Marketing Conference last February, Facebook announced that they would eventually provide real-time page insights for fan pages. We’re still not getting our metrics as they happen, but an update of every 15 minutes for page post insights is a huge improvement from the 2-day wait for impressions and negative feedback.
To see more details on this update, visit Facebook’s Developer Blog.
♦ Trending Articles
This isn’t an actual release yet, but Facebook has been testing a Trending Articles placement as seen below. We haven’t spotted any ads yet, only news and feature articles. Nonetheless, this is an exciting prospect for marketers and content providers alike, if Sponsored Stories are allowed on fan homepages.