Baidu: Your Gateway to China

Your Gateway to China: Baidu

Baidu: Your Gateway to China

When it comes to Internet, it is not surprising that search engines represent sizeable portion of the traffic share.  Accuracy and relevancy of search results, search phrase and results language matter the most regardless of any geographical locations users is presently in as this is the simplest form of human expectation. Similar to marketing’s concerns   . . .

Real Time Bidding

Real Time Bidding: Where Performance Meets Marketing Science

Real Time Bidding

For the last 2 decades; digital marketers have come to be familiar with industry jargons like CPM (cost per millennia, which is cost per thousand impressions), CPC (cost per click), CPA (cost per acquisition), CPL (cost per lead) and more recently CPF (cost per fan) and et cetera. They sound complex, but these terms   . . .

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ihub China appointed as Baidu authorised reseller in 14 Asian countries

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[Press Release] Baidu [NASDAQ:BIDU], the world’s leading Chinese search engine and developer of award-winning PC, Web and mobile products, has appointed ihub China - a newly formed Digital Agency arm of ihub Media headquartered in Singapore as a Baidu authorised reseller for its online marketing services in 14 countries across Asia, covering all Southeast   . . .

Bothered by bashers? Here’s a quick rundown of how you can deal with negative comments in#socialmedia.

Social Media Negativities And Your Marketing Strategy

Bothered by bashers? Here’s a quick rundown of how you can deal with negative comments in#socialmedia.

Are you taking negative comments into consideration in your marketing strategy? Negativity is anything but new in the business. With the anonymity that people are handed with every time a new social network comes out, insults and bashes have become more cruel and all the more common. If such encounters were to transpire face-to-face, a person   . . .