The Mad Hatter Makes Its Appearance on Facebook in Philippines
Philippines, 3 March 2010 – Walt Disney Studio Philippines has launched a one-day Reach Block Video Comment ad on Facebook today to promote its latest blockbuster “Alice in Wonderland”.
The ad invites users to view the movie’s trailer and to leave comments on what they think of Johnny Depp as the Mad Hatter in the movie.
“This unique feature of the Video Comment ad greatly increases the opportunity Walt Disney can have to engage with their audience. By asking a specific question on the ad, Walt Disney can collect feedback on audience’s reaction to the movie as well as create interest in the movie,” said George Foo, Chief Operating Officer of ihub Media, the official sales partner of Facebook in Southeast Asia, Japan, South Korea and Taiwan.
Japan is a Hit Destination Among Singapore Facebook Users
Singapore, 1 March 2010 – Japan has proven to be one of the most popular tourist destinations among Singaporeans, garnering more than 53,000 Facebook Fans after a six-week campaign by Japan National Tourism Organization (JNTO).
The “Visit Japan 2010” (http://www.facebook.com/visitjapan2010) campaign was conceptualised to promote travel and tourism to Japan. It includes a quiz application that tests Fans’ knowledge of Japanese Food. Participants stood to win dining vouchers every week.
To create awareness of the Page, JNTO ran a one-day home page Reach Block followed by home page Engagement Fan Ads and Run-on-Site Fan Ads to sustain the campaign. The Reach Block alone amassed more than 10,000 in one day.
“The stellar campaign results have made the ‘Visit Japan 2010’ page one of the largest in Singapore. Singaporeans’ penchant for Japan as a tourist destination has been demonstrated throughout the campaign with the numerous photos and travel tips being shared on the page daily,” said George Foo, Chief Operating Officer of ihub Media, the Official Sales Partner of Facebook in Southeast Asia, Japan, South Korea and Taiwan.
While the first phase of the campaign has ended, the “Visit Japan 2010” page still saw growth of 3,000 Fans in the past month demonstrating the viral effect of Facebook.
ihub Media (Shanghai) Partners Singapore Press Holdings to Further Expand into China
Shanghai, 8 February 2010 – ihub Media (Shanghai) announced today that it has been appointed by Singapore Press Holdings (SPH) as the exclusive sales partner for zaobao.com in Eastern China.
“SPH is pleased to work with ihub Media to reach out to our ZB.com advertising clients in Shanghai and Eastern China. ihub Media has established themselves as a reputable organization in online advertising sales with great track record in understanding the marketing needs of companies in the online environment in China as well as other Asian markets. We look forward to a long and stable working relationship with ihub Media,†said Zheng Wei, Chief Editor, ZaoBao.com.
Under the partnership, ihub Media (Shanghai) will provide advertisers with a complete suite of advertising solutions on zaobao.com.
“We are excited to be able to work with SPH to expand into the advertising market in China. Zaobao.com is a world-class Chinese portal that reaches out to millions of readers not just in China, but also in Southeast Asia. We are confident that this partnership will allow advertisers in China to reach out to a large group of internet-savvy professionals,†said Vincent Wu, General Manager of ihub Media (Shanghai).
ihub Media (Shanghai) was set up in 2008 when ihub Media Group, its parent company, secured a 20-year advertising license to operate in Shanghai in 2008. ihub Media Group, Asia’s leader in Internet Marketing was established since 2002. They are represented by more than 70 dedicated and experienced marketing professionals across Asia. ihub Media is headquartered in Singapore, with presence in five other key cities – Shanghai, Hong Kong, Taipei, Kuala Lumpur and Jakarta.
About ihub Media (Shanghai)
ihub Media (Shanghai) specializes in online media sales for premium vertical web publishers that cater to different target audience and interest groups.
ihub Media (Shanghai) is part of the ihub Media Group, Asia’s leader in Internet Marketing. Established since 2002, we are represented by more than 70 dedicated and experienced marketing professionals across Asia. ihub Media is headquartered in Singapore, with presence in five other key cities – Shanghai, Hong Kong, Taipei, Kuala Lumpur and Jakarta.
For further information on ihub Media (Shanghai), please log on to www.ihubmedia.cn.
About Zaobao.com
Zaobao.com is a world-class Chinese portal that packages the news content of Lianhe Zaobao and overseas Chinese newspapers with a host of Web features and services aimed at Chinese-speaking audiences around the world. It boasts millions of unique visitors every month.
Zaobao.com is operated by Zaobao.com Ltd, a wholly-owned subsidiary of SPH AsiaOne Ltd.
Zaobao.com offers, along with comprehensive Web services such as free email, directory listings and search engine, international news, online discussions, virtual world Chinese communities, e-commerce services and business opportunities - all on a single platform.
Sony Thailand Promotes its eGazine and Sale on Facebook
Sony Thailand has launched two campaigns on Facebook using Home Page Standard Integrated Ads to promote its eGazine and Sale.
The first campaign links users to its SoTrendy e-zine. Users who submit a photo which inspires them at Sony SoTrendy stand to win Sony products, such as VAIO, Cyber-shot and Walkman.
The second event aims to create awareness of its at Queen Sirikit Center. Touted the sale event of the year, Sony’s products were being sold at clearance price during the three days.
ihub Media is the official sales partner of Facebook in Southeast Asia, Japan, Taiwan and South Korea. To advertise on Facebook, visit us at www.facebook.com/ihubmedia or email adsales@ihubmedia.com.
Fairprice Launches Second Advertising Campaign on Facebook
Fairprice has launched their second campaign on Facebook to get users to take part in their Chinese New Year Challenge. Simply answer 8 questions and 1 lucky winner stand could win Chef Chan’s Reunion Lunch worth $1380.
Fairprice used Reach Block Fan Ads to reach 100% of all targeted users visiting Facebook in one day. Reach Block ads ensure that advertisers get the first three impressions (frequency cap) on any users’ home page, providing a great way to jump start the growth of the advertiser’s fan base.
ihub Media is the official sales partner of Facebook in Southeast Asia, Japan, Taiwan and South Korea. To advertise on Facebook, visit us at www.facebook.com/ihubmedia or email adsales@ihubmedia.com.
Solve Murder in the Details and Win Cool Astro B.yond Prizes
A murder has been committed and Astro has invited Facebook users in Malaysia to help solve the mystery through Home Page Standard Integrated Ads. The fastest 10 to solve the mystery will each win an Astro B.yond Box with a 1-year subscription to Astro B.yond and an LG 32″ LCD TV. Check out Astro on Facebook for more details.
ihub Media is the official sales partner of Facebook in Southeast Asia, Japan, Taiwan and South Korea. To advertise on Facebook, visit us at www.facebook.com/ihubmedia or email adsales@ihubmedia.com.
Wyeth Launches Polling Ads in Philippines
Wyeth has launched a series of Polling Ads to promote its “Nurture Network” public profile page on Facebook. Targeted at married females, each poll asks users questions related to their families and links users to the “Nurture Network” page.
“Nurture Network” is a support site for parents who want nothing but the best for their families. Each section covers relevant aspects like health, womanhood and domesticity. Resident Experts also render advice and provide resources on a range of topics.
ihub Media is the official sales partner of Facebook in Southeast Asia Japan, Taiwan and South Korea. To advertise on Facebook, visit us at www.facebook.com/ihubmedia or email adsales@ihubmedia.com.
Chocolatos Leverages the Power of Facebook Home Page Reach Block, Gains 10,000 Fans in 1 Hour
Indonesia, 11 December 2009 – Within just one hour of the launch of Chocolatos’ advertising campaign on Facebook, its Public Profile page (http://www.facebook.com/pages/Chocolatos/17263386635) acquired more than 10,000 Fans.
Chocolatos is the leading chocolate wafer stick snack in Indonesia. It first started the Chocolatos page in May 2008 to build and maintain customer loyalty and has garnered about 2,000 Fans since then.
To further promote the page, Chocolatos launched Home Page Reach Block Video Fan Engagement Ads on Facebook. At the time of release, the Chocolatos page has reached more than 63,000 Fans.
“We strongly believe that Facebook is the most appropriate and powerful way to connect with our customers directly. Gaining 30,000 Fans within six hours on the launch of our first Reach Block has strengthened that conviction. In just one day, we have witnessed a phenomenal increase in the number of Fans. When thousands of Fans comment on a page, you can imagine the loyalty they have for the brand. †said Ferry Haryanto, Marketing Manager of biscuits division GarudaFood Group in Jakarta.
The Chocolatos team is already planning a series of flagship programs sprinkled with attractive prizes as well as corporate social responsibility (CSR) programmes on Facebook in order to engage its loyal customers.
“The result of the Chocolatos campaign is unprecedented in Asia. On average, more than 100 Facebook users in Indonesia became Fans of Chocolatos every minute. Comments on the page also came fast and furious with Fans posting their love for Chocolatos every minute. This campaign is testament to the fact that the Reach Block is an effective tool for advertisers who want to build their brand and engage consumers on Facebook,†said George Foo, Chief Operating Officer of ihub Media.
A screenshot of the Chocolatos Home Page Video Fan Engagement ad.
A screenshot of the Chocolatos Page on Facebook.
Honda Drives Excitement Through Facebook Reach Block
Honda Malaysia has effectively scaled the heights of the fast-paced interactive marketing world with the debut of the 2009 Honda City campaign on Facebook.
Within 24 hours after the launch of the Reach Block Fan Ad on Facebook, Honda amassed over 8,000 new fans. After 6 days, more than 19,000 Fans were garnered on the Honda City page – an 180% increase in fan base. Fans were actively posting photos of the road trips and their own Honda City cars, as well as sharing car care tips. Read more >>
ihub Media is the official sales partner of Facebook in Southeast Asia Japan, Taiwan and South Korea. To advertise on Facebook, visit us at www.facebook.com/ihubmedia or email adsales@ihubmedia.com.
ING Insurance Berhad Embarks on Landmark Corporate Responsibility Social Media Campaign
Spread the Smile Movement aims to raise awareness of cleft lip and palate
Kuala Lumpur, 11 November 2009 - ING Insurance Berhad (ING Insurance) is spearheading the use of popular social media networks for a good cause - to raise awareness of an oft-misunderstood condition affecting an underprivileged community.
Spread the Smile Movement, designed to raise awareness of cleft lip and palate, is heavily based on a concerted outreach to netizens via Facebook, Twitter and website.
For every Malaysian that joins the Movement via the official website (www.ing.com.my/spreadthesmile) and the Spread the Smile Page on Facebook (http://www.ing.com.my/spreadthesmile), ING Insurance will donate RM1 towards a fund for corrective surgery to the Cleft Lip And Palate Association of Malaysia (CLAPAM).
“We believe that we must be cognisant of current communication platforms and leverage them effectively to reach out and communicate to our stakeholders, especially the public at large. That is why we’ve decided to use social media as the foundation of the Spread the Smile Movement,†said Dato’ Dr. Nirmala Menon, President and CEO of ING Insurance Berhad.
She added that the objective of the Movement, which is to raise knowledge and acceptance of the cleft condition and empower the public to support CLAPAM, is ideal for harnessing the power of social media.
“ING Insurance aims to reach 100,000 Malaysians through this movement. By reaching them, we also want them engaged and enriched by the educational messages about the cleft lip and palate condition,†she said.
Both Facebook fan page and website feature frequent updates of messages from professionals who work with cleft locally, real-life stories from parents and cleft patients as well as primary information about the condition itself.
Cleft is a congenital phenomenon affecting 1 in 700 newborns. It is a split or separation in the structure of the lip or the roof of the mouth. During early pregnancy, separate areas of the face develop and then join together. When some parts fail to come together, a cleft is formed. Cleft lip and palate can happen together or separately.
While ING Insurance has been actively supporting the Malaysian community through the sponsoring of local projects supporting the education of marginalized children, environment protection and conservation, this is the first time that the company has taken this approach to reach the public.
“Word-of-mouth promotion has been proven to be much more effective,†said Geraldine Wong, Head of Branding and Corporate Communications, ING Insurance Berhad.
“Social media is here to stay and it is a must for any organisation that wishes to generate authentic conversations with all their stakeholders,†she shared, adding that ING Insurance will be evaluating future opportunities where they can leverage social media effectively.
Wong further added “The Movement has garnered more than 36,000 fans since the campaign launch in end September. This is great news! We are truly excited and we will be constantly updating more exciting information to engage all Facebook users. We encourage more members to join the Movement to help children with cleft lip and palate condition so that they could confidently put the smile back to their faces right after the corrective surgeries are completed,†Wong added.
“We are glad to have worked with ING Insurance on such a meaningful campaign. Using a home page Reach Block strategy to publicise the movement, we managed to generate more than 9.6 million impressions and garner more than 8,000 Fans in one day. We are positive that this Movement will be a great success,†said George Foo, Chief Operating Officer of ihub Media, the official sales partner of Facebook in Southeast Asia, Japan, Taiwan and South Korea.
The results of the Spread the Smile Movement will be revealed on Saturday, 21st November 2009 at a charity screening of Smile Pinki, an award winning documentary on how a girl in rural India has her life transformed when she receives free surgery to correct her cleft lip. The film won the 81st Academy Award for Best Documentary (Short Subject) in Year 2009.
To become an official member of the Spread the Smile Movement Malaysia, you can either:
- Log onto the website (www.ing.com.my/spreadthesmile)
- Join the Movement on Facebook (http://www.facebook.com/spreadthesmile)
- You can also follow updates on the Movement on Twitter (www.twitter.com/spreadsmiles).
About ING Malaysia
ING Insurance Berhad is part of the ING Group, a global financial institution of Dutch origin offering banking, investments, life insurance and retirement services to over 85 million private, corporate and institutional clients in more than 40 countries. With a diverse workforce of about 110,000 people, ING is dedicated to setting the standard in helping its clients manage their financial future.In Malaysia, ING Insurance provides all classes of insurance ranging from insurance (life and general), employee benefits and bancassurance. ING Insurance has the financial strength, experience, service centre network, as well as a team of well-trained staff and agents to serve its over 1.5 million customers nationwide. As at the end of 2008, its total asset worth was RM10.6 billion, with a paid-up capital of RM140 million.
About the Cleft Lip and Palate Association of Malaysia (CLAPAM)
CLAPAM is a non-profit, voluntary association of parents with children born with cleft lip and/or palate, adults with cleft lip and/or palate and healthcare professionals who treat patients with cleft lip and palate or other craniofacial anomalies.CLAPAM is a self-supporting body, relying on donations mainly from members, private corporations and members of the public. The funds received are channelled into the running of the office and helping less fortunate families with cleft children. Volunteers offer moral support and feeding advice to parents of newborns with clefts. CLAPAM also supplies special feeding bottles and teats.
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