In efforts to promote stores’ offers, 7-ELEVEN launched a Reach Block on Facebook’s Homepage targeting users in Taiwan. In less than 24 hours, the number of Fans on their page increased by more than 9% - from 401,400 to 438,790 Fans. Fans of the Page (http://www.facebook.com/711open) that send virtual drinks to their friends will get   . . .

A group of 7 polytechnic students has been so inspired by the excitement over the upcoming Youth Olympic Games (YOG) that they created a Welcome the World page on Facebook. Besides YOG, other exciting events that the World will be coming to Singapore for include the National Day Parade 2010, Great Singapore Sale, etc. To rally support from   . . .

Look here girls! Maybelline Singapore has launched an advertising campaign on Facebook offering two New York tickets and a new wardrobe worth $10,000 in Maybelline's 'Power In You' makeover show. Fans who like the page will also get the latest beauty news and tips, invites to exciting parties, make-overs, giveaways, demos, product launches and lots of   . . .

The Karate Kid debuted on Facebook yesterday with a Reach Block Video Like Ad. Close to 9,500 users in Singapore liked the page within 24 hours, illustrating the popularity of Jackie Chan and Jaden Smith in Singapore. 12-year-old Dre Parker (Jaden Smith) could've been the most popular kid in Detroit, but his mother's (Taraji P.   . . .

Singapore, 20 May 2010 – McDonald’s has sparked a national debate with its latest social media campaign. Revolving around the return of an old favourite – the Quarter Pounder with Cheese – the campaign gets Singaporeans to vote whether they prefer the thick, juicy beef patties or its double-slice cheese on the “McDonald’s Quarter   . . .

LG Electronics Philippines launched Homepage Like Ads on Facebook targeting Philippines users. In alignment with weekly mall activities across Manila, Facebook users are invited to share their photos taken with the LG Cookie mascots with their friends in the community and stand to win the LG Cookie mobile phones! Click here to participate in the contest   . . .

The New Best-Ever Sunsilk launched a Reach Block on Facebook's homepage targeting users in the Philippines. In less than 24 hours, the number of Fans on their page increased more than 10 times - from 1,200 to 18,700 Fans. Fans of the page get exclusives like tips, styles, promos, and giveaways. The Sunsilk video ad,   . . .

Singapore, 5 May 2010 – ihub Media, official sales partner of Facebook in Asia, announced today that it has gained access to the Facebook Ads Bulk Upload Tool. A new team, the Direct Response (DR) team has been set up to focus on managing all Facebook direct response campaigns set-up via the tool. The team   . . .

For the first time, brand marketers are able to quantify the value of social media advertising relative to their brand goals and how to understand it in terms that align with their overarching brand metrics. To measure the effectiveness and reach of paid media versus earned media, Nielsen partnered with Facebook to analyze survey   . . .

Sony Picture's latest movie, "The Bounty Hunter" sees Milo Boyd (played by Gerard Butler) being assigned to track down his bail-jumping ex-wife, reporter Nicole Hurly (played by Jennifer Aniston). As part of its promotional campaign, Sony Pictures is running Homepage Video Polling and Video Fan Ads on Facebook. The Polling Ad puts users in Gerard Butler's   . . .